> amazon's killer app is not prime. Its their customer service, they always make it right for the customer. That was true 10 years ago, but it hasn't been true

> amazon's killer app is not prime. Its their customer service, they always make it right for the customer. That was true 10 years ago, but it hasn't been true for at least 6 years now. Amazon lost that advantage years ago around the same time they started posting quarterly profits. When their customer service was unrivaled, I didn't care if I missed a deal by not shopping around; I was more worried with getting a headache from other companies. Fast forward to today, I now shop around and every purchase at Amazon requires the now normal, "Is this real or fake? Eh, I'll just buy it from Target or another retailer that doesn't have a 3rd party marketplace"