>the company doesn’t win just because it bundles, or because it has a superior ground game. By virtue of doing everything, even if mediocrely, the company is pr

>the company doesn’t win just because it bundles, or because it has a superior ground game. By virtue of doing everything, even if mediocrely, the company is providing a whole that is greater than the sum of its parts This is also why Atlassian is so popular in enterprises. I don't particularly like Jira or Confluence or Bamboo or Bitbucket/Stash, but they're "good enough", and the way they work together is effectively magic.