I've done sales engineering and solutions architecture for years and never once written a sales blog post. I'm not sure how I'd respond to that if I was asked

I've done sales engineering and solutions architecture for years and never once written a sales blog post. I'm not sure how I'd respond to that if I was asked to do it. SOW also seems tricky... I'm usually putting out 27+ SOWs, and there is a lot of "standard language" cut-n-paste.