> But writing is on the wall. If your business model requires user consent, chances are that your business will suffer if and when GDPR gets enforced. The impli

> But writing is on the wall. If your business model requires user consent, chances are that your business will suffer if and when GDPR gets enforced. The implication of users not giving the required consent is that the ad-tech industry might collapse. Is the writing on the wall? GDPR came into enforcement over 2 years ago, and I'm not aware of improvements having been made with respect to clarity, because I'm not aware of any punitive measures actually having been taken. Would love to hear comments to the contrary.