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The audiences won't move. Mixer proved it recently, they bought two of the top streamers from twitch (Ninja and Shroud) but barely a fraction of their audiences
by dageshi 6y ago
The audiences won't move. Mixer proved it recently, they bought two of the top streamers from twitch (Ninja and Shroud) but barely a fraction of their audiences would leave twitch for mixer, maybe 10% if that.
More to the point, it's not that simple, it's not just streaming but apps for all the mobile devices + everything else that people watch video on (xbox, playstation, smart tv's).
- viraptor 6y agoI'm not sure those are comparable. If you remove ninja and shroud, you're left with ~infinity-2 people playing FPS games on twitch. Removing a high quality electronics repair channel on YouTube is a significant impact on that class of content. I'm going away from YouTube to twitch and other services for some specific tech content. If it's relatively unique, people will find it. (Or if you build awareness over a long time, rather than starting on the day of disappearance)
- apacheCamel 6y agoI 100% believe they are comparable. People tend to watch channels for the personality behind the camera. Ninja and Shroud both do stream FPS games and hundreds of other people stream them too, but look at their numbers. They get more views because the people want to watch them, not somebody else.
- viraptor 6y agoThey want to watch when those streamers are available. The tiny percentage which moved to mixer pretty much confirmed that not others will just find someone else to watch instead. It's like TV celebrities. People will be really into one reality tv, but when it ends they'll pick up another one.
- apacheCamel 6y agoThat's what I am saying, the tech channels are the same way. There are an abundance of tech channels out there, once one gets accidentally deleted from Youtube, people will just pick another.
- pteraspidomorph 6y agoMoving takes time (and some marketing/word of mouth). Mixer wasn't willing to invest that time, which was very disappointing, because technologically speaking they had a very interesting platform, despite some flaws they never got around to fixing. I would have liked to stream Beat Saber on it and was only waiting for the necessary mods... Which someone finally implemented like 1 week before Mixer announced they were going down. Probably a bummer for whoever worked on that, too...
- dageshi 6y agoI don't think any amount of time would've helped. Twitch is long established as the place for video game streaming. It's possible that mixer could have established itself as a place for IRL streaming back when IRL was banned on twitch, but mixer was always under the xbox/gaming part of microsoft so ultimately IRL was contrary to their focus.