Most companies don't know how much downtime costs them and from their behaviour seem to treat it either as $0/hr or $infinite/hr. To be fair, it's difficult to

Most companies don't know how much downtime costs them and from their behaviour seem to treat it either as $0/hr or $infinite/hr. To be fair, it's difficult to estimate correctly. Apart from the direct loss of income there is also reputation loss, possibly reduced signups and increased churn, etc. It's not at all constant either, one outage per 10 years will give you a radically different reputation than one outage per week.