The difference now is far greater access. With smartphones in everyone's pocket and TV boxes that connect to these services the whole thing becomes a lot more

The difference now is far greater access. With smartphones in everyone's pocket and TV boxes that connect to these services the whole thing becomes a lot more compelling. As someone who doesn't work for any of these companies I can tell you there's truth to what they're saying. My Mog subscription has caused my iTunes spending to all but disappear.