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I had a client that said they wanted one because it made them look like they did all kinds of stuff. They didn’t care if it was used. It was all an illusion. I

• dredmorbius 6y ago
  Bigger lesson here is that a carousel is virtually alway subtexting: - Web design is politically subordinate to marketing/product. - We don't value your time or attention. - This website was expensive and we can afford it. ... etc.
• apocalyptic0n3 6y ago
  As a developer at an agency, this is far more common than you think. Most of the sites we build are for small businesses that only have one or two products/services. By putting a few carousels with stock images and some meaningless language or testimonials, it makes it look (or at least makes them feel like it looks) like they do a lot more and are a lot more important and bigger than they are actually are. Half of our job is to make the client seem bigger and better than they really are and carousels are one of the ways that designers and clients like to do that.