Here's my counter argument to that site. Big eCommerce sites will test and optimize every pixel and if something doesn't work, they'll replace it with something

Here's my counter argument to that site. Big eCommerce sites will test and optimize every pixel and if something doesn't work, they'll replace it with something better. Now, go find a list of the top ten eCommerce sites and I'll bet at least 50% have a carousel on the home page. Google's first search result gave me Amazon, eBay, Walmart Target, Etsy, Best Buy, Macys, The Home Depot,Wish and Craigslist. Only four don't have a carousel: Target,Etsy, Macys and Craigslist. Lot's of cherry picking. The 1% nd.edu stat ignores the 8% clicks a similar carousel was getting on a different ND web property. For giggles, here's the home page at the time : https://web.archive.org/web/20121214022552/www.nd.edu/ https://web.archive.org/web/20121214022552/www.nd.edu/ - The Neilson Norman Group sample size was ONE. - If you read the all of the Weilder Fuller comment, he says "Now, I’ll preface the remarks below by saying that there are some excellent uses for a rotating gallery. " - https://www.accessibilityoz.com/ https://www.accessibilityoz.com/ - accessibility specialists have a carousel on their home page. The Adam Fellows quote isn't from the page that's linked. It's from https://ux.stackexchange.com/questions/10312/are-carousels-effective https://ux.stackexchange.com/questions/10312/are-carousels-e... where he also says "“Of course in some situations a carousel is exactly the right means to deliver content and so we need to try and importantly test every situation.”