Excellent presentation. Brilliant. I'm always told that sell process is actually selling one of these four things: fear, greed, vanity, or insecurity. But that

Excellent presentation. Brilliant. I'm always told that sell process is actually selling one of these four things: fear, greed, vanity, or insecurity. But that is easier said than done. I have no clue how to achieve that (I'm still in "sell features" mindset). I would like to hear is there are any good examples of software product or server which does that well.