>That has a chilling effect across the platform as creators divine what kind of content gets the sweet ad $$$. Does YouTube replace that ad with another one th

>That has a chilling effect across the platform as creators divine what kind of content gets the sweet ad $$$. Does YouTube replace that ad with another one that doesn't have that preference? If so, it's less of a chilling effect because then it's just advertiser preference. Twitch has a lot of participation widgets in its UX to get eyeball attention though and that strikes me as their secret sauce for a participation economy. I don't know if other sites can do something similar and have the same effect. I feel like Twitch got big enough (and good enough) that they could do that and people would just engage. Meanwhile people watch some of those streams and don't do anything: we're pretty much non-participatory.