They also care very much about their job title, and the job titles of the people they are dealing with. A few years ago my company (American) worked with a Jap

They also care very much about their job title, and the job titles of the people they are dealing with. A few years ago my company (American) worked with a Japanese company and before we went into the meetings we had to establish new job titles for the people on our team that would be representing our company in the meeting. We couldn't go in there with just a bunch of senior engineers when they were sending their VP of Engineering. It wouldn't have gone over well.. We had to have a Director of Engineering, Senior Director of Mobile, VP of North American Engineering. Etc. These were all just regular very good senior engineers. But it would have been insulting to go to the meeting without the inflated titles.