> Counterpoint: If they gave me terrible results I would just go to another service. There would be an optimum point where the results are good enough that peo

> Counterpoint: If they gave me terrible results I would just go to another service. There would be an optimum point where the results are good enough that people won't leave the service en masse, but bad enough that they spend way more than necessary on it. The optimum point is where the profits will be maximized for the search provider. Thanks to the advances is AI/ML/Data Science methods and tools, a savvy company will find this point and stays there until the point moves.