4 ms·
"what does "Scale" even mean here?" I meant in context of the number of publishers that advertisers need to deal with to purchase impressions. Cutting out the
by deleted_account 6y ago
"what does "Scale" even mean here?"
I meant in context of the number of publishers that advertisers need to deal with to purchase impressions.
Cutting out the ad networks probably makes sense for Ster and NPO. I know nothing about Dutch media, but I'm guessing they're big enough to court large brands with big marketing budgets on their own.
[edit: The "Mass media in the Netherlands" Wikipedia page is bananas: https://en.wikipedia.org/wiki/Mass_media_in_the_Netherlands https://en.wikipedia.org/wiki/Mass_media_in_the_Netherlands. I'm gathering advertising on NPO is regulated by a public body; the STER from the article.]
- aden1ne 6y agoNPO is the public broadcaster umbrella organization. It could very roughly be compared to e.g. BBC, with the big caveat that NPO itself does not create any content. Instead, its member broadcasters do. That's a relic of the Dutch pillarized system. NPO is funded both through taxes, and through advertisements. STER is the organization that handles the latter, and indeed it is a public body.