I for one would welcome that. Companies that _actually_ act sustainable gaining headway over companies that don't sounds like a win-win to me. > It has the pot

I for one would welcome that. Companies that _actually_ act sustainable gaining headway over companies that don't sounds like a win-win to me. > It has the potential to corrupt and cause real long-term damage to such movements if they are only used as means to profit financially in the short-term. If they are only claiming to support the movement, and don't act according to it (like Autodesk does), that's what damages the movement. I don't see how a company that acts exactly like the movement wants to is damaging it.