> Note the eye-watering scale of the business however, quoted at nearly $100 Billion in sales, which is rather a lot of money indicating that it may take a prod

> Note the eye-watering scale of the business however, quoted at nearly $100 Billion in sales, which is rather a lot of money indicating that it may take a product with a very long life cycle wherein there are considerable profits for this to be feasible. You mention Apple. The iPhone SE 2 is basically "iPhone 11 guts in an iPhone 8 shell" – and as I understand it Apple went to software to handle things like the camera so they could keep the older generation optics and not change the body. That type of tick/tock cadence would support this nicely.