Because the vocabulary and aesthetics of science have become very popular, I keep seeing public figures and people on social media using things that look or sou

Because the vocabulary and aesthetics of science have become very popular, I keep seeing public figures and people on social media using things that look or sound scientific to advance their own agenda, usually political or commercial. Charlatans like Simon Sinek rely on the audience's uncritical acceptance of their expertise and ignorance of the underlying field or the scientific process as a whole. Whenever I see this sort of thing it makes me want to scream.