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I am not a fan of patent encumbered technologies, but here the assumption of being better has merit. There isn't much sense from a business prospective for a re
by restalis 6y ago
I am not a fan of patent encumbered technologies, but here the assumption of being better has merit. There isn't much sense from a business prospective for a research team to publish a commercial solution that would exhibit inferior or even comparable performance to an existing free solution. As for the problem of convincing people to swallow the cost, just organize a show off campaign and leave the rest to sellers. That's how (at least) Apple does it.
- pkulak 6y agoI dunno, there are a lot of reasons companies choose technologies. If Fraunhofer gets this thing into hardware (by whatever means it takes), that could be the end of the debate. There's also probably a bit of "no one ever got fired for choosing Fraunhofer" going on as well.
- xigency 6y agoI wouldn't evaluate the pros and cons of a technology based on decisions made by business executives. I would look at objective third-party comparisons of the encoding and decoding before deciding which is better: H.266 or AV1.