how are they doing this if they aren't being efficient? As somebody driving a Toyota they simply don't add too many gimmicks and options are usually limited to

how are they doing this if they aren't being efficient? As somebody driving a Toyota they simply don't add too many gimmicks and options are usually limited to just trim levels and maybe a few bundles you can buy separately. Overall it's a far cry from e.g. German manufacturers where the configuration form can have tens of items from which you can pick and choose. Also apparently creative work such as software engineering lends itself to inefficiencies, because the outcome isn't easily measurable. You have to have a culture that accepts irreducible uncertainty to navigate in such an environment.