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Why are we assuming H.266 is better than AV1? Or at least better enough to warrant all the trouble and cost of licensing?
by pkulak 6y ago
Why are we assuming H.266 is better than AV1? Or at least better enough to warrant all the trouble and cost of licensing?
- restalis 6y agoI am not a fan of patent encumbered technologies, but here the assumption of being better has merit. There isn't much sense from a business prospective for a research team to publish a commercial solution that would exhibit inferior or even comparable performance to an existing free solution. As for the problem of convincing people to swallow the cost, just organize a show off campaign and leave the rest to sellers. That's how (at least) Apple does it.
- pkulak 6y agoI dunno, there are a lot of reasons companies choose technologies. If Fraunhofer gets this thing into hardware (by whatever means it takes), that could be the end of the debate. There's also probably a bit of "no one ever got fired for choosing Fraunhofer" going on as well.
- xigency 6y agoI wouldn't evaluate the pros and cons of a technology based on decisions made by business executives. I would look at objective third-party comparisons of the encoding and decoding before deciding which is better: H.266 or AV1.