I agree, but expand it to "compensation". - match (or offer, if you don't) my 401k - increase health benefits - provide a learning benefit - no strings attache

I agree, but expand it to "compensation". - match (or offer, if you don't) my 401k - increase health benefits - provide a learning benefit - no strings attached. It shouldn't matter if it "benefits the company" directly - flexible hours. (I prefer a 6-2 schedule. Why do I have to be in 9-5 just because that is what most do? - etc .. Compensate an employee well, and they will see you care about them; not just their work.