Retargeting is one of the stupidest things on the Internet that actually works, there's statistics on that. The only thing that's stupider is email spam where o

Retargeting is one of the stupidest things on the Internet that actually works, there's statistics on that. The only thing that's stupider is email spam where one hit justifies a million misses. Something similar happens here as I understand it: in one out of N cases you may have added the thing to the shopping cart but didn't pay. Another possibility is that you might actually want to buy another one. Though this leads to comical situations like [1] but advertisers have no time figuring out which items are less likely to be purchased repeatedly. But then you might think of purchasing another toilet seat for your other bathroom after all, so... :) [1] https://twitter.com/GirlFromBlupo/status/982156453396996096 https://twitter.com/GirlFromBlupo/status/982156453396996096