>It's totally obvious that you don't want to waste money on people who don't drink, don't live in America, or are 12 years old. This is a problem when you're t

>It's totally obvious that you don't want to waste money on people who don't drink, don't live in America, or are 12 years old. This is a problem when you're trying to advertise in the garden of the advertiser's own making (ie Facebook). Otherwise, you're not going to be advertising your microbrewery on a children's blog. >but it's completely ridiculous to claim that untargeted ads are even a fraction as good. Advertising has never been truly "untargeted". I think the onus is on the targeted marketers to produce the data that their results are orders of magnitude better.