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Nearly every beer drinker in the US has heard of Budweiser, yet they still spend millions on advertisements. It may not work on you, but they are definitely get
by 34679 6y ago
Nearly every beer drinker in the US has heard of Budweiser, yet they still spend millions on advertisements. It may not work on you, but they are definitely getting a return on that investment or they wouldn't keep doing it.
- catalogia 6y agoMaybe the core competency of advertisers is to convince businesses their services have value, not to convince consumers that products have value. The later is done only insofar as it's necessary for the former.
- aequitas 6y agoIt will be partly to attract new (young) customers to their brand and also to reaffirm the brand image with existing customers. You see this a lot with car commercials. You won't buy a car after seeing the average car commercial. Most of them don't even explain why you should buy a specific car over another. They focus more on the aesthetics. They sell you the idea of being part of something by driving a car of this brand. And even if you have already bought a car for that brand, seeing a commercial again reenforces your binding with the brand (given you feel positive about the commercial message). This works really well with cars as for most people they are emotional irrational purchases.