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If they measure the number of click-throughs as an absolute and not a percentage, it might very well have been that more ads have been served because there were
by osobo 6y ago
If they measure the number of click-throughs as an absolute and not a percentage, it might very well have been that more ads have been served because there were more online productions or they simply drew in more visitors. I think this is a matter of correlation implying causation.
- libertine 6y agoClicks and Click-Through-Rate are measures for direct marketing efforts, not advertising as a whole. You can have an effective branding ad and you don't even consider clicks as a main KPI.