3 ms·

>STER says that non-personalised ads are "just as effective", measured by number of clicks an ad attracts, though the click-through is not a complete analysis o

>STER says that non-personalised ads are "just as effective", measured by number of clicks an ad attracts, though the click-through is not a complete analysis of effectiveness. The fight against Google and Facebook (and soon Amazon) is still strong in the trenches. How to fight the massive data hoarders that have no competition, and have their data locked down so no publisher can access it? Well you try to dismiss the value of data. Then they make the mistake of evaluating the effectiveness of ads by the number of clicks and CTR... yeah... big red flag there. It's easy to see a publisher get more money out by cutting out players in the value chain, and probably dropping the bidding of their inventory (doesn't matter if it's on cpm or cpc). The problem always ends up with the inventory left out to be monetized, greed is a hell of a thing...

krisgenre 6y ago
>> data locked down so no publisher can access it? Maybe I didn't understand but are you suggesting hoarded data shouldn't be locked down and any publisher should have access to it?
- libertine 6y ago
  I'm saying that at some point in time, MAYBE, there was the discussion of large media groups to pressure policies to make that data available to them. Thankfully it never happened, and things like GDPR came forward instead.
osobo 6y ago
If they measure the number of click-throughs as an absolute and not a percentage, it might very well have been that more ads have been served because there were more online productions or they simply drew in more visitors. I think this is a matter of correlation implying causation.
- libertine 6y ago
  Clicks and Click-Through-Rate are measures for direct marketing efforts, not advertising as a whole. You can have an effective branding ad and you don't even consider clicks as a main KPI.
deleted 6y ago
[deleted]

krisgenre 6y ago

>> data locked down so no publisher can access it? Maybe I didn't understand but are you suggesting hoarded data shouldn't be locked down and any publisher should have access to it?

libertine 6y ago
I'm saying that at some point in time, MAYBE, there was the discussion of large media groups to pressure policies to make that data available to them. Thankfully it never happened, and things like GDPR came forward instead.

osobo 6y ago

If they measure the number of click-throughs as an absolute and not a percentage, it might very well have been that more ads have been served because there were more online productions or they simply drew in more visitors. I think this is a matter of correlation implying causation.

libertine 6y ago
Clicks and Click-Through-Rate are measures for direct marketing efforts, not advertising as a whole. You can have an effective branding ad and you don't even consider clicks as a main KPI.

deleted 6y ago

[deleted]