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Also noteworthy is that the Dutch government has decided to seriously limit the amount of ads on NPO TV channels and websites. No ads before 8 PM on TV, no ads

Also noteworthy is that the Dutch government has decided to seriously limit the amount of ads on NPO TV channels and websites. No ads before 8 PM on TV, no ads at all on the websites.

deugtniet 6y ago
I don't think they implemented the `no ads before 8PM on tv` yet. I'm actually surprised about how open they are about advertising costs per second for each block on the npo1 channel [1]. [1] https://www.ster.nl/media/rrifn3t0/npo-1-juni-2020-gewijzigd-op-22-juni.pdf https://www.ster.nl/media/rrifn3t0/npo-1-juni-2020-gewijzigd...
- odshoifsdhfs 6y ago
  I don't speak dutch, but does this mean that cost on average 1000 euros for a 30 second ad? Or is it per minute? (it as 30" on top not sure if it is minimum block you need or per 30 seconds) I would expect a lot more to be honest! (I know it changes and I bet those values around some specific events to be bigger, but still)
  - itcrowd 6y ago
    The price list is indeed for a 30-second television ad. However, it seems like you can't just buy one slot, you need to spend >€30k before they start to do business with you. [in Dutch] https://www.ster.nl/hoe-werkt-het/tv-reclame-bij-ster/ https://www.ster.nl/hoe-werkt-het/tv-reclame-bij-ster/
    - odshoifsdhfs 6y ago
      Cool! Thank you for the info!
- Phemist 6y ago
  Yes, my wording was a bit sloppy, apologies! Should be: the government has made plans to ... Interesting document! There's a lot of information in here that I never really realized. Looks like on any given day, you have an opportunity to be exposed to about 3 hours worth of commercials. Further, total revenue from ads tops around 65,000 euros on a week day (on Tuesdays, it seems), much less on weekend days as more long-form programs are scheduled on those days. (The NPO does not interrupt shows for "ad-breaks"). On the other hand, there are some sketchy schedules, like the 6 PM news is a 15 minute thing sandwiched between two 8-minute ad blocks, and the "sports news" is a 5 minute update sandwiched between two 5-minute ad blocks. These are the stats for the NPO 1 channel, which is the flagship channel for the NPO and bound to bring in the most ad revenue. If all days were to bring in this much revenue, it would mean a revenue of ~24 million euros a year, meaning a little bit over 8 NPO 1's would be necessary to bring in the revenue the STER claims to bring each year (which is 200 million euros). I must be missing something.. Update: Ah, the stated price is for 30 seconds of ad time, rather than the price for the full block. Update2: Recalculating, the daily top comes down to around 675,000 euros, meaning around 246 million euros a year.

Also noteworthy is that the Dutch government has decided to seriously limit the amount of ads on NPO TV channels and websites. No ads before 8 PM on TV, no ads at all on the websites.

deugtniet 6y ago

I don't think they implemented the `no ads before 8PM on tv` yet. I'm actually surprised about how open they are about advertising costs per second for each block on the npo1 channel [1]. [1] https://www.ster.nl/media/rrifn3t0/npo-1-juni-2020-gewijzigd-op-22-juni.pdf https://www.ster.nl/media/rrifn3t0/npo-1-juni-2020-gewijzigd...

odshoifsdhfs 6y ago
I don't speak dutch, but does this mean that cost on average 1000 euros for a 30 second ad? Or is it per minute? (it as 30" on top not sure if it is minimum block you need or per 30 seconds) I would expect a lot more to be honest! (I know it changes and I bet those values around some specific events to be bigger, but still)
- itcrowd 6y ago
  The price list is indeed for a 30-second television ad. However, it seems like you can't just buy one slot, you need to spend >€30k before they start to do business with you. [in Dutch] https://www.ster.nl/hoe-werkt-het/tv-reclame-bij-ster/ https://www.ster.nl/hoe-werkt-het/tv-reclame-bij-ster/
  - odshoifsdhfs 6y ago
    Cool! Thank you for the info!
Phemist 6y ago
Yes, my wording was a bit sloppy, apologies! Should be: the government has made plans to ... Interesting document! There's a lot of information in here that I never really realized. Looks like on any given day, you have an opportunity to be exposed to about 3 hours worth of commercials. Further, total revenue from ads tops around 65,000 euros on a week day (on Tuesdays, it seems), much less on weekend days as more long-form programs are scheduled on those days. (The NPO does not interrupt shows for "ad-breaks"). On the other hand, there are some sketchy schedules, like the 6 PM news is a 15 minute thing sandwiched between two 8-minute ad blocks, and the "sports news" is a 5 minute update sandwiched between two 5-minute ad blocks. These are the stats for the NPO 1 channel, which is the flagship channel for the NPO and bound to bring in the most ad revenue. If all days were to bring in this much revenue, it would mean a revenue of ~24 million euros a year, meaning a little bit over 8 NPO 1's would be necessary to bring in the revenue the STER claims to bring each year (which is 200 million euros). I must be missing something.. Update: Ah, the stated price is for 30 seconds of ad time, rather than the price for the full block. Update2: Recalculating, the daily top comes down to around 675,000 euros, meaning around 246 million euros a year.