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Why does the NPO, the Dutch equivalent to the PBS, even run commercial advertisements? Aren't they funded by the people's taxes?
by daneel_w 6y ago
Why does the NPO, the Dutch equivalent to the PBS, even run commercial advertisements? Aren't they funded by the people's taxes?
- polytely 6y agoWikipedia tells me it's mainly funded by tax money 800 millions euros, coming up to about 45 euro per Dutch citizen, with supplemental income from ads (200 million), https://en.wikipedia.org/wiki/Dutch_public_broadcasting_system https://en.wikipedia.org/wiki/Dutch_public_broadcasting_syst...
- fr2null 6y agoThey are partly funded by people's taxes. Commercials have more restrictions on them than on non-public channels. A maximum of 10% of airtime can be a commercial (on a yearly basis), with a 15% max per day. Commercials can only be before or after a program, not within. And just like commercial channels, you cannot sponsor news programs. https://www.rijksoverheid.nl/onderwerpen/media-en-publieke-omroep/regels-reclame-publieke-omroep https://www.rijksoverheid.nl/onderwerpen/media-en-publieke-o...
- timwaagh 6y agobecause otherwise we'd pay ourselves blue.
- daneel_w 6y agoWith 17 million citizens I think that's unlikely.
- mcv 6y agoYes, but the government doesn't want to spend too much tax money on it, so it operates semi-commercially. I'd rather they cut commercials, cut one of the three channels, and focus on content that the commercial channels can't or won't broadcast with the same level of quality.