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I foresee a future where the entirety of listings on food delivery apps will be ghost restaurants - those whose menu and processes are optimized for delivery.
by Mengkudulangsat 6y ago
I foresee a future where the entirety of listings on food delivery apps will be ghost restaurants - those whose menu and processes are optimized for delivery.
Many high street brick-and-mortar restaurants will shut, but those that remain will likely make being "not available on any food delivery app" a unique selling proposition.
- t-writescode 6y agoYou're suggesting that the act of eating out, or walking for takeout is going to stop for a sufficient percentage of the population that regular restaurants are going to disappear? That people are going to pay a premium to have their food always delivered and that people actually want to be in their homes / offices all the time, rather than get out of their current place to go and do something?
- Mengkudulangsat 6y agoWell as an extreme example: I can picture myself subsisting on Soylent every day, ordering from a ghost restaurant every other day, then visiting a restaurant for social fuel once a week. I don't have a kitchen. With the time saved I reckon people will find something else to do outside instead of eating.
- JMTQp8lwXL 6y agoKalanick's next startup is basically this concept: CloudKitchens. At this point, it might be more of a risky real estate play than anything (to get these ghost kitchens set up in major cities with many hungry would-be customers). Centralizing the restaurants seems key to profitability. The current format is too costly.