Well, of course, from a specific view point on short-term to reap the most profits of a mature sector, R&D is not needed. (Let's say for Boeing, just sell the s

Well, of course, from a specific view point on short-term to reap the most profits of a mature sector, R&D is not needed. (Let's say for Boeing, just sell the same plane tweaked a bit, don't spend and bet big on a new design.) But then on long-term the company just gets disrupted (oh damn, no pun intended). And for McKinsey it doesn't matter which company they give advice to.