There are basically two ways a company can gain market share: make better product or spend a lot capital. Opening up the economy allows both kinds of competitio

There are basically two ways a company can gain market share: make better product or spend a lot capital. Opening up the economy allows both kinds of competition, and local companies in a developing cannot do the second. Cold drinks are a sector where capital is the only way to gain market share. No wonder Coca Cola could outspend its local rivals and capture market share. Sectors where innovation and understanding of local market matters, local competitors can emerge and do better. Vehicles are one such market where developed country behemoths have had limited success. Dinosaurs like Hindustan Motors couldn't compete, but Maruti Suzuki (now Suzuki) and Hyundai maintain comfortable leads in market share.