I agree. But in the end, we need to make products that are better overall than their "polluting" counterparts. For example, for many a Tesla is a better car, re

I agree. But in the end, we need to make products that are better overall than their "polluting" counterparts. For example, for many a Tesla is a better car, regardless if it's better for the environment. We need to get there with food, too. E.g., can producers like Impossible and Beyond make burgers that are tastier, healthier and cheaper than their meat counterparts? I think they can, and in the end the masses will only change their behavior with products and services like this. Of course, we still need action on a political and economic level such as a carbon tax.