I like Zim Wiki but haven't used much though. Can you suggest a way to embed images with sync? I mean if you want add images to the text notes, how does it work

I like Zim Wiki but haven't used much though. Can you suggest a way to embed images with sync? I mean if you want add images to the text notes, how does it work? My use case - I want to add images to the text and then export it in some kind of everyday format like html and send it to my friends. I sent it to my friend one of such but he was not able to see any images.