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It's interesting that you say "Only announce products that you're ready to ship." I think doing the opposite (announcing a product that's not ready or not even
by orijing 16y ago
It's interesting that you say "Only announce products that you're ready to ship." I think doing the opposite (announcing a product that's not ready or not even in development) is a strategic decision used by many firms (Microsoft, for example) to discourage competition.
It doesn't work well here because Samsung is not the dominant player in the market, as Microsoft is in its own market. Ironically, Apple could do this, and it would work. But it'd be against Apple's secretive nature.
- rbarooah 16y agoIt wouldn't work better for Apple than what they currently do. Stuff that's pre-announced rarely lives up to expectations even when it's good because people embellish what they've heard in their own minds. There's too much at stake for it to discourage competition, but it would disappoint consumers.
- markkanof 16y agoTrue, but this is also one of the most annoying tactics that fanboys use to dismiss the value of other products. They quote these statements of future intent as if they are currently available products or features, and often confuse those who don't know any better. I just think it would be nice if companies competed head on, instead of putting an existing product against the possibility that they might make a competitive product in the future.