These are the failures. There’s a common theme. 2005 — Desktop app for creative writers. Made about $90k in total over its 10 year history 2010 — Secret shar

These are the failures. There’s a common theme. 2005 — Desktop app for creative writers. Made about $90k in total over its 10 year history 2010 — Secret sharing website. Made $0 revenue. 2011 — Hugely popular forum for poultry breeders in Ireland that ran for a few years. Made about $6k in advertising and sold it in 2015 for a few €k, can’t remember how much now. 2012 — Desktop journaling app. Made about $15k over its 5 year lifespan 2012 — Desktop password app. $3k over its short history. 2014 — Editing app for creative writers. Made about $20k over the 4 years. 2015 — Microsoft Word add-in for editing documents. Made about $50k over the past 5 years. 2017 — Another Desktop app for creative writers. See 2005 above. Made about $5k in two years before pulling the commercial version. Takeaway: If you always do what you’ve always done, you’ll always get what you’ve always gotten. Building B2C apps for consumers who don’t have money or don’t like spending money is a model for continuous failure. It took me a long time to realise this. Current project is a B2B SaaS app for dev teams. Work in progress.