> Very few browse their feeds with sound on There's a VERY good reason for that. I can just about stomach autoplay videos, with all their network stuttering an

> Very few browse their feeds with sound on There's a VERY good reason for that. I can just about stomach autoplay videos, with all their network stuttering and CPU hogging on mobile. At least I can scroll past them. I can't do the same for audio. Browser makes have had to expend considerable effort to rein in the abuse potential of autoplay videos and tabs that emit sound. Loudness wars made mainstream music lose dynamic range for more than a decade. Advertisers never gave up, they still grab every opportunity to hog attention - and what better way than to come with an audio clip that BLOWS YOUR EARDRUMS? The reason audio is so disruptive is that we humans process written text with the same parts of the brain we use to process speech. Music with any vocals will interfere with reading. And loud audio from a random ad is enough for us to close the entire browser rather than try to hunt for the tab causing the noise. You are right, medium is the message. I'm sorry that your medium has been hijacked by parasites and highway robbers.