You are assuming that the hearer would be offended or hurt. This doesn't need to be true in order for initiatives like this to make sense or have a purpose. Wo

You are assuming that the hearer would be offended or hurt. This doesn't need to be true in order for initiatives like this to make sense or have a purpose. Words have a history and carry their original intentions with them alongside their current meaning. When you're using a term someone might find offensive, that person might also know that you mean no ill. In cases like those, they can ignore the possible subtle connotations your words could've implied. In other situations, the hearer is unaware of your possible ignorance or motivations, in which cases they might be unsure if you're directly or indirectly trying to imply something offensive or dismissive on purpose. Removing that doubt is simply streamlining the efficiency of communication, making sure that both parties understand each other and what they're saying and meaning.