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The music industry's culpability in this is even greater than their absurdly litigious approach to intellectual property. Consider how music videos came to be,
by AndrewUnmuted 6y ago
The music industry's culpability in this is even greater than their absurdly litigious approach to intellectual property.
Consider how music videos came to be, in a world where the music industry was struggling to stay relevant in an era of CGI-laden PG-13 Hollywood cinema, arcades, home video, and cable television. Music videos were a way for the music industry to get in on the advertisement and product placement action, from which all the other forms of media were able to profit.
Now that most valuable music today has a very strong brand identity, targeted demographics, a tried-and-true promotional formula, and many times even a full-on music video to go with it, the industry perceives it as a true risk for someone to hear a song and not see the "approved" visuals to go along with that song.