> In discussing the appeal of the News Feed in that same interview with Kirkpatrick, Zuckerberg observed, “A squirrel dying in front of your house may be more r

> In discussing the appeal of the News Feed in that same interview with Kirkpatrick, Zuckerberg observed, “A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa.” The statement is grotesque not because it’s false — it’s completely true — but because it’s a category error. It yokes together in an obscene comparison two events of radically different scale and import. And yet, in his tone-deaf way, Zuckerberg managed to express the reality of content collapse. When it comes to information, social media renders category errors obsolete. I find the criticism of Zuckerberg here to completely unwarranted. Zuckerberg is completely correct, and he is not making a category error. In fact "yoking together in an obscene comparison two events of radically different scale and import" is precisely what allows Zuckerberg's point to be so salient. I'm unsure how the author could come to the conclusion that Z, the one who originally clearly demonstrated this point, somehow did not understand it as he was making it.