Today, a common "good" chain of custody of facts is a broken game of telephone that's hard to unwind anyways. How often on social media do you see something lik

Today, a common "good" chain of custody of facts is a broken game of telephone that's hard to unwind anyways. How often on social media do you see something like someone on reddit/fb/wherever posting an article reporting on a mainstream publications's article reporting on a scientific study of some phenomenon. And then most people will still only read the headline, which is probably going to turn "Effects of blahblazine on rat tissue in petri dishes" into "Scientists say coffee makes you live longer." If that's the best the ecosystem can do to report on good science, what hope is there? Reality is almost always nuanced, but nuance doesn't go viral, and everything has to go viral to bubble up to visibility.