> Why should people create new standards for HTTPS and URLs simply for Google's benefit? Because of the exact reasons that people are complaining about in this

> Why should people create new standards for HTTPS and URLs simply for Google's benefit? Because of the exact reasons that people are complaining about in this very thread: they want NYT to control the content and display the domain name appropriately, but they want to serve it from Google servers and allow for eager prefetching without leaking private details. Today it would be easily possible if NYT just gave Google their private cert, but then Google would be able to serve any content they want as NYT. With the proposed solution they can display the content NYT wants without being able to serve arbitrary other content.