Apple and Facebook really doesn't care if the web dies as long as their platform take the lion's share. But for Google, search as a product can exist only if th

Apple and Facebook really doesn't care if the web dies as long as their platform take the lion's share. But for Google, search as a product can exist only if the web itself remains relevant and this is why it's trying to keep display ads alive even though it doesn't really give them much money compared to search ads but all the privacy complication coming from third party tracker.