Plus the format itself. Twitter is inherently optimised for soundbites. Nuance and high-impact, 5-seconds-at-a-time communication don't really mix. Then add th

Plus the format itself. Twitter is inherently optimised for soundbites. Nuance and high-impact, 5-seconds-at-a-time communication don't really mix. Then add the incentives built into any (anti)social network: they automate piling on. Engagement über alles, users be damned. [I am painfully aware of the irony of posting a critical post about Twitter, quoting material that was originally posted at Twitter. The notion of pileon automation comes off of this tweet: https://twitter.com/mcclure111/status/1143950836533473286?lang=en https://twitter.com/mcclure111/status/1143950836533473286?la...]