The way the automotive industry thinks about market segmentation and now subscriptions is beyond frustrating. They want the same car to sell at 3 different pric

The way the automotive industry thinks about market segmentation and now subscriptions is beyond frustrating. They want the same car to sell at 3 different price points, but because there is nearly zero marginal costs for most features the companies typically just build the top features in all the cars and then turn them off in the cheap ones. I see why BMW is doing this, but It still makes me angry.