Sell a >$40k car, and bill ‘owners’ $10-20/mo for the entire life of the car for convenience features is an easy way to squeeze a few $1000s more from consumers

Sell a >$40k car, and bill ‘owners’ $10-20/mo for the entire life of the car for convenience features is an easy way to squeeze a few $1000s more from consumers. It’s also a great way to get consumers to hate it after being nickel-and-dimed.