Scott Galloway of NYU called it, and has been increasingly louder about it. Like he says, it seems like this is the turning point for many middle-tier universi

Scott Galloway of NYU called it, and has been increasingly louder about it. Like he says, it seems like this is the turning point for many middle-tier universities. Once you start viewing colleges as brands and luxury goods, especially the Stanfords and Harvards, it becomes clear there’s a massive revenue shortfall for them. >This fall, I’m scheduled to teach MKTG-GB.2365 (Brand Strategy) in KMC 2-60 Tuesday nights at 6-9pm. It’s not going to happen. The room would normally be filled with 170 full- and part-time MBAs looking to garner the skills to build economic security for themselves and their families, and improve the world. Mostly the former. However, a room full of 170 NYT subscribers, sitting elbow to elbow, spells one thing — recurrence. So, while Liberty University will likely welcome kids back to campus, I speculate we, and anybody else that does not have their head up their a, will not. https://www.profgalloway.com/post-corona-higher-ed https://www.profgalloway.com/post-corona-higher-ed