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Obviously it would be a win for the Olympics to include Fortnite. After all, Fortnite makes more money than the Olympics and is more popular than almost all Oly
by lacker 6y ago
Obviously it would be a win for the Olympics to include Fortnite. After all, Fortnite makes more money than the Olympics and is more popular than almost all Olympic sports. It would provide inroads to the more valuable younger audiences that the Olympics are starting to lose. But why would Fortnite want to give up control of its product to the Olympics?
- notahacker 6y agoIf Fortnite was really the entity holding the spectator sport aces here, broadcasters would already be paying them handsomely for broadcast rights to their competitions rather than Fortnite streaming being the preserve of Twitch amateurs collectively reaching as many people per quarter as an off-peak hour of the Olympics[1]. It's not like Epic aren't commercially savvy, after all. The reality is that there's little about a computer game that's less than an Olympiad old to appeal to the IOC and plenty of major issues with them granting Epic their patronage, and both entities will do fine without each other. [1]obviously many of the minor Olympic sports also aren't great as standalone TV and wouldn't get the viewers without the big umbrella event, but that's kind of the point