There's definitely the need for some 10x change here. Reducing CO2 output or plastic trash by 30% might of course help a lot but to actually solve things, these

There's definitely the need for some 10x change here. Reducing CO2 output or plastic trash by 30% might of course help a lot but to actually solve things, these numbers need to be reduced by 99% or so. People manage to hyperoptimize everything when it comes to production lines, logistics or finance. I think this is also the ultimate reason why the environment must become strongly coupled with the finance system.