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If people are reminded using novel imagery it can help a lot. A few years ago Melbourne introduced a campaign on its tram network that had a rhinoceros riding a
by throwaheyy 6y ago
If people are reminded using novel imagery it can help a lot. A few years ago Melbourne introduced a campaign on its tram network that had a rhinoceros riding a skateboard to remind pedestrians/drivers not to cross/turn in front of a tram. It got people’s attention about the danger through a humorous analogy.
https://www.fizzicseducation.com.au/articles/science-in-public-brilliant-communication-by-yarra-trams/ https://www.fizzicseducation.com.au/articles/science-in-publ...
https://www.youtube.com/watch?v=wdeqwNzMhJQ https://www.youtube.com/watch?v=wdeqwNzMhJQ