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I can relate to this. I publish a newsletter for about 2,000 UK agency owners. I have a high open rate (45%) because the emails are really stories about other a
by 0898 6y ago
I can relate to this. I publish a newsletter for about 2,000 UK agency owners. I have a high open rate (45%) because the emails are really stories about other agencies, rather than about myself. But it's really hard to overcome that "fear of send".
Each time I send a broadcast, I will go back 5 minutes later – see who's unsubscribed – and Google them because... I don't even know!
One thing I do now is schedule my broadcasts, instead of sending them "live". I will even schedule them to go out in 5 minutes' time – for some reason that's way easier than hitting send.